Best Dead Artist Marketing Campaign
Current exhibits at Harold Washington Library Center, Chicago History Museum, Art Center Highland Park, College of DuPage, vivianmaier.com, vivianmaier.photography.com Marketing campaigns for dead artists are nothing new—think of all the hoopla for those long-gone French impressionists. But the meteoric posthumous rise of local photographer Vivian Maier, fueled by an intriguing discovery story and the power of the Internet, is unprecedented. Maier died impoverished and unknown in April 2009. Six months later, local real estate agent John Maloof—who’d previously bought a box containing 30,000 Maier negatives for $400 at an auction—posted a few of the pictures on the Flickr forum Hardcore Street Photography....