New York magazine last week declared the latest fashion trend brought in by millennials, and millennials only: the color pink. It was in 2012, the article states, that the color first started showing up everywhere. By 2016 it existed in multiple shades and was given the name “millennial pink.”

This seems like a good time to talk about rosé. As the color pink has become more popular, so too has this white-girl wine, rebranded with a French name to make us forget that it’s the same thing that’s been available by the box since the late 70s. If Franzia’s Sunset Blush isn’t safe from the madness then nothing is! It’s becoming clear that millennials have not come up with a single original concept in their entire over-Instagrammed, post-Baby-Jessica-stuck-in-the-well lives.

#PlantsOnPink by @chevill 🇺🇸

A post shared by LOTTE VAN BAALEN (@plantsonpink) on Mar 26, 2017 at 11:52am PDT

This essay was first performed in The Paper Machete, the live magazine performed at the Green Mill (4802 N. Broadway) on Saturdays at 3 PM. For more info, go to thepapermacheteshow.com.