You could be forgiven for mistaking Electric Jungle for a gardening shop at first glance. Potted plants fill the windows of the new Rogers Park record store at 1768 W. Greenleaf, which opened without fanfare during the last weekend of July. The storefront is largely unadorned, though there’s a small green sign on the front door with the shop’s name and business hours. It’s open just a fraction of the week: 2-7 PM on Tuesday and Thursday, and noon-7 PM on Friday and Saturday.
Electric Jungle also bans cell phones and cameras in the shop. Ciba wants to discourage people from visiting just to post photos on social media—he’d prefer customers who want to buy music. “People who have been through have said it’s kind of like coming in and hanging out in my living room,” he says. “We’re trying to create a feeling that reminds you why you like buying records—and trying to preserve that.”