The Bizarre World Of Local Pop Rock Wiz And Olive Garden Fan Paul Cherry

• Courtesy of Paul Cherry’s Facebook page
• Paul Cherry

Local label-slash-collective FeelTrip is gearing up to release a handful of albums leading up to the end of the year, and today it offered up the debut single from Chicago pop-rock wiz Paul Cherry, “Everybody’s Burning Out.” Visual artist Weston Getto Allen put together a bizarre, lo-fi, slightly NSFW video for Cherry’s irresistible, buoyant number, which shows a day in the life of a freewheeling, drug-addled musician as he stumbles through LA; the whole video is made up of point-of-view shots so you can see the dude send texts, pop pills, and get beat up from his perspective.

“Breadstick Ballad” is the result of a Twitter back-and-forth between Cherry and whoever runs the Olive Garden account. The tune is a fascinating and actually great musical result of one man prodding companies on social media and Olive Garden’s OK grasp of the language of “weird corporate Twitter.” Take a peek at the blossoming, emoji-filled Internet relationship between Cherry and Olive Garden below.

Yes, Olive Garden did favorite that last tweet.