If art is all about subverting the expected, then the people at Lay’s are some of our most popular and profitable contemporary artists. Forget Jeff Koons: you can find Lay’s experimental flavors in every goddamned grocery and convenience store in our fair nation. Every year, they give us the opportunity to appreciate their genius even more when they turn over new-potato-chip-flavor-devising duties to their loyal customers. Coming up with a new potato chip flavor isn’t easy, y’all! If you have any doubts, just try it yourself.
West Coast Truffle Fries This is cheating! It’s already a potato! (Brianna Wellen) This one tastes like how a chip should taste. Hands-down the best flavor here, but the least exciting because it’s just good. (Luca Cimarusti) Nothing is as terrible as last year’s Cappuccino chips. That taste will haunt me forever. (BW) Big whoop—you made a potato chip that tastes like another potato product (that doesn’t even taste like truffle oil, which already tastes like chemicals, so good work). (Gwynedd Stuart) Still, it’s a better-than-average potato chip. I mean, that counts, right? (Aimee Levitt) Decent and inoffensive, but I am too poor to know what truffle is supposed to taste like, so I can’t say much about whether these chips get there. (Philip Montoro)
